AI is reshaping the way we work, and Salesforce’s latest evolution—Agentforce—is a powerful step towards building smarter, more empowered teams. Positioned as a platform to create an “agentic workforce,” Agentforce is about more than automating tasks. It’s about redesigning how teams operate so they can focus on what really matters: delivering impact.

What is Agentforce?

Agentforce is a new Salesforce capability that brings together AI-powered digital agents and human agents into one connected workflow. These autonomous AI agents can handle repeatable, routine tasks—things like responding to common customer queries, updating records, or surfacing the next best action—so your people can focus on more strategic, creative and complex work.

But it’s not just about speed and efficiency. It’s about making work more meaningful. Agentforce is designed to enable a new kind of team: one where humans and AI collaborate seamlessly to create better customer experiences—and better business outcomes.

A big opportunity (with a few real-world considerations)

The promise of Agentforce is exciting. But like any leap forward, it requires the right foundations.

Adopting AI agents isn’t just plug-and-play. It means thinking about how your business operates, where data lives, and what systems need to talk to each other. For many businesses, that can uncover years of quick fixes, manual processes or disconnected tools that weren’t built with AI in mind.

It’s also a mindset shift. Teams need time and support to understand what AI can do, how to work alongside it, and where it makes the most difference.

That’s where strategic planning—and often, specialist help—comes in. Whether it’s reviewing your tech stack, designing new workflows or building the right guardrails, having experienced partners by your side can help you get more value, faster, with less disruption.

Agentic teams start with intentional design

Agentforce isn’t just for contact centres or service desks. Think of its potential across marketing, sales, commerce and operations. It’s about building workflows where AI supports decision-making, surfaces insight and takes care of the repetitive heavy lifting—so your team can focus on growth.

Want to drive stronger retention? Imagine AI agents surfacing moments of risk or opportunity based on customer behaviour. Want to speed up campaign delivery? AI can recommend content, populate briefs and streamline approvals.

The possibilities are exciting—but they require clarity around roles, processes and data. It’s why we say AI isn’t a switch you flick—it’s a journey you plan.

We’re here to help

Agentforce is a powerful new tool in the Salesforce ecosystem—but like any innovation, its impact depends on how it’s implemented.

For businesses willing to take a thoughtful, strategic approach, the rewards are real: more empowered teams, more efficient operations and more value delivered to your customers.

At Double H, we help marketing and customer teams make these leaps with confidence. Whether you’re exploring what’s possible or ready to roll up your sleeves, we’re here to help you plan, collaborate and deliver—so your next move with AI is a smart one.