Salesforce World Tour 2025 landed in Sydney with one clear message: AI is no longer a future vision—it’s here, it’s working, and it’s changing how we engage customers, lead teams and deliver value.
From smarter service tools to a major evolution of Marketing Cloud, the event highlighted real opportunities for teams that want to work smarter, not harder. Here’s a look at what stood out—and what it could mean for your marketing strategy.
Agentforce and the rise of the empowered workforce
Salesforce’s big idea? Free your team from the manual, repetitive tasks that weigh them down—and let them focus on the work that drives real outcomes.
Agentforce is designed to create what Salesforce calls an “agentic workforce”. It’s all about using automation and AI to support human agents across different roles—whether they’re handling enquiries, processing transactions or solving complex issues.
While it’s a service-led solution, the underlying message applies across marketing too. When you reduce admin overhead, your people can focus on bigger priorities like campaign performance, customer experience and growth.
What this means for you
The same principles apply to marketing teams. Whether it’s AI-driven campaign building, automating repeatable workflows or surfacing insights at the right time, your team’s ability to focus on strategy (instead of chasing down data or approvals) will be a competitive edge in 2025.
Marketing Cloud Growth and Advanced Editions arrive in Australia
This was the announcement Australian marketers were waiting for. Salesforce officially launched the Growth and Advanced editions of Marketing Cloud in Australia, now built natively on the Salesforce platform.
It’s a big shift for current users—and something to keep an eye on as teams plan for the future
Here’s what’s new
- Use the data in Salesforce CRM directly
- Enhanced segmentation, journeys and automation tools
- Native Einstein AI features to personalise at scale
- A simplified experience for building smarter campaigns, faster
This move brings Sales, Service and Marketing Cloud closer to being a fully unified platform—connecting data, AI and content in a way that’s easier to manage and more powerful to execute.
What this means for you
If you’re already using Marketing Cloud, and thinking about a switch, we can help you evaluate whether it’s suitable for you already. We can help you evaluate the new platform against your use cases..
Mecca’s loyalty strategy: Data, not discounts
One of the standout stories came from Mecca, who shared how they’re evolving their loyalty.
MECCA revealed how it’s using Salesforce Marketing Cloud and Commerce Cloud to power a truly connected customer experience. By unifying online and in-store data, MECCA delivers personalised journeys based on real customer behaviours and preferences. AI-powered chat tools have helped reduce cart abandonment by 75%, while real-time analytics let the team quickly respond to viral trends across social and digital. The focus isn’t on discounts—it’s on relevance, timing and building loyalty through thoughtful, data-led experiences that reflect what customers actually want.
What this means for you
Loyalty is changing. It’s no longer about points or punch cards—it’s about relevance, recognition and timing. Brands that want to lead will need the tools to see their customers clearly and act when it matters.
Where to from here
Salesforce World Tour 2025 wasn’t just about tech—it was about time. Reclaiming it. Redeploying it. And using it to drive outcomes that matter.
At Double H, we help marketing and CX leaders make that shift—from busy to better. Whether it’s a campaign clean-up, MarTech transformation or strategy reset, we’re here to help you move faster and smarter.
Get in touch with us today.
