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marketing Blog

The Importance of Strategic Marketing Planning

The Importance of Strategic Marketing Planning

The importance of strategic marketing planning before the new financial year  Never has strategic marketing planning been so important. To state the obvious, 2020 has been a tough year. In Australia, we started with a horrific fire season, and the last few months have...

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Free Marketing Ideas To Grow Your Business

Free Marketing Ideas To Grow Your Business

10 free marketing ideas to grow your business Want to grow your business but have no marketing help?  Here are 10 free marketing ideas to grow your business that you can get started with today. They won't cost you anything other than your time, and you don’t need to...

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Why Content Strategy is Important

Why Content Strategy is Important

Why is content strategy so important? Have you ever wondered why you hear so much about content these days? Relevant, considered content can help your business in many ways. It can attract new customers to your business, establish you as a thought leader and even set...

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What is Good (or Effective) Marketing?

What is Good (or Effective) Marketing?

An Introduction to Good Marketing I often end up in meetings and on calls with small business owners explaining how I believe good, or effective, marketing works. I frequently get asked questions such as ‘how do I know what I’m doing is working?’ and ‘how can I...

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Testing Marketing Assumptions

Testing Marketing Assumptions

If you want to improve your marketing skills, I recommend that you read Eric Ries’ “The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses”. This book is considered a classic in the startup community, with many...

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The Best Marketing Books

The Best Marketing Books

Here are some of the best marketing books that we have read. While most aren't specific to marketing, we have developed useful insights from each and every one. And let's face it, a list of marketing textbooks probably wouldn't be of much interest to you anyway! Yes,...

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