Why You Need to Setup Google Analytics 4 Now
March 23, 2022Setup a Google Analytics 4 property now to ensure you're ready for the sunsetting of Universal Analytics on July 1,…Why Content Strategy is Important
July 5, 2020Why is content strategy so important? Have you ever wondered why you hear so much about content these days? Relevant,…The Importance of Strategic Marketing Planning
June 16, 2020The importance of strategic marketing planning The last few years have been extremely tough for many Australians. We've had fires,…What is Good Marketing?
August 19, 2019An Introduction to Good Marketing I often end up in meetings and on calls with small business owners explaining how…Testing Marketing Assumptions
January 25, 2019Testing Marketing Assumptions If you want to improve your marketing skills, I recommend that you read Eric Ries’ “The Lean…Total Addressable Market (TAM): An Introduction
November 29, 2018Total Addressable Market (TAM) I have found the concept of total addressable market (TAM) useful ever since a mentor introduced…