by Naomi | Jul 5, 2020 | Digital Marketing Strategy
Why is content strategy so important? Have you ever wondered why you hear so much about content these days? Relevant, considered content can help your business in many ways. It can attract new customers to your business, establish you as a thought leader and even set... 
by Naomi | Jun 16, 2020 | Digital Marketing Strategy
The importance of strategic marketing planning before the new financial year Never has strategic marketing planning been so important. To state the obvious, 2020 has been a tough year. In Australia, we started with a horrific fire season, and the last few months have... 
by Naomi | Aug 19, 2019 | Digital Marketing Strategy
An Introduction to Good Marketing I often end up in meetings and on calls with small business owners explaining how I believe good, or effective, marketing works. I frequently get asked questions such as ‘how do I know what I’m doing is working?’ and ‘how can I... 
by Naomi | Jan 25, 2019 | Digital Marketing Strategy
If you want to improve your marketing skills, I recommend that you read Eric Ries’ “The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses”. This book is considered a classic in the startup community, with... 
by Naomi | Jan 16, 2019 | Digital Marketing Strategy
Here are some of the best marketing books that we have read. While most aren’t specific to marketing, we have developed useful insights from each and every one. And let’s face it, a list of marketing textbooks probably wouldn’t be of much interest to... 
by Naomi | Jan 10, 2019 | Digital Marketing Strategy
January is often a wonderful time of year in Australia. Many people are still on holidays or at least in a holiday mindset, which can give you the time to review, reflect and plan. And if you apply a marketing lens to during this process, you should be able to gather... 