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Why Content Strategy is Important

Why Content Strategy is Important

Why is content strategy so important? Have you ever wondered why you hear so much about content these days? Relevant, considered content can help your business in many ways. It can attract new customers to your business, establish you as a thought leader and even set...
What is Good (or Effective) Marketing?

What is Good (or Effective) Marketing?

An Introduction to Good Marketing I often end up in meetings and on calls with small business owners explaining how I believe good, or effective, marketing works. I frequently get asked questions such as ‘how do I know what I’m doing is working?’ and ‘how can I...
Testing Marketing Assumptions

Testing Marketing Assumptions

If you want to improve your marketing skills, I recommend that you read Eric Ries’ “The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses”. This book is considered a classic in the startup community, with...
The Best Marketing Books

The Best Marketing Books

Here are some of the best marketing books that we have read. While most aren’t specific to marketing, we have developed useful insights from each and every one. And let’s face it, a list of marketing textbooks probably wouldn’t be of much interest to...
Marketing Tips for 2019

Marketing Tips for 2019

January is often a wonderful time of year in Australia. Many people are still on holidays or at least in a holiday mindset, which can give you the time to review, reflect and plan. And if you apply a marketing lens to during this process, you should be able to gather...