Growing your impact:

Five ways to build lasting supporter lifetime value with Nonprofit Cloud and Agentforce

Date: Wednesday 27 May
Time: 12:00 pm AEST
Format: Live, virtual session
Cost: Free

You're working hard.
Let's make sure it counts.

Imagine a world where your fundraising team gets to spend their time telling the story of the difference they’re making, rather than fighting with systems to find the resources to make it happen.

In our experience, that gap usually comes down to three things:

Siloed data that’s hard to trust and harder to act on.
Manual bottlenecks that keep your most talented people doing administrative work.
An acquisition-heavy strategy that overlooks the significant lifetime value sitting inside your existing donor relationships.

We want to give you a practical framework for closing that gap. Join us for a 30-minute session where we’ll explore how to use Nonprofit Cloud as your unified supporter foundation and Agentforce as the intelligence layer that helps your team predict, personalise and act, to confidently grow donor lifetime value (LTV).

Why attend?

The organisations growing fundraising revenue fastest aren’t working harder. They have a clear picture of their data and the right technological foundations to scale their efforts.

Double H Marketing founders, Naomi and Pascal, have been building these growth engines inside Australian nonprofits since the earliest days of Salesforce marketing automation. In this session they share five fundamentals that make the biggest difference in practice, grounded in real implementations, showing how Nonprofit Cloud and Agentforce can turn strategic intent into measurable revenue.

Young man gives products donation concept

What you’ll learn

Action over perfection

Why acting on messy data today outperforms waiting for perfect data tomorrow, and how Agentforce helps you build momentum from exactly where you are right now.

The unified supporter view

How Nonprofit Cloud surfaces hidden giving history, turning missed moments into visible major gift and regular giving opportunities.

Predictive retention

How Agentforce autonomously reads supporter behaviour in real time, predicting churn and triggering personalised retention journeys before a donor lapses.

Earning relevance

Why sending less can raise more. How Agentforce Marketing's intelligent segmentation ensures every communication is highly personalised, driving up engagement and sustained giving rates.

Proactive Smarts

What it looks like when AI drives your team's daily actions rather than just reporting on past performance.

Who this session is designed for

CEO and executive leaders

You’ve invested in Salesforce and need it to drive growth, not just document it. Learn how to build the architecture that delivers measurable ROI.

Fundraising leaders

You want better visibility of donor retention risk before it becomes a lapse. See how to surface the right signals earlier and act on them with confidence to protect your recurring revenue.

Marketers and communications leaders

You know generic mass-sends are hurting your best donor relationships. Discover how to automate hyper-personalised journeys at scale.

Technology leaders

You’ve built the Salesforce foundation. Now you need the fundraising team to get real value from it. Learn how to translate infrastructure into tools your team actually wants to use.

Your presenters

Naomi Hamilton-Hakim
Managing Director
Double H Marketing
Naomi is a 2025 Salesforce Marketing Champion with deep experience leading marketing across global media, tech and nonprofit brands. She brings a rare mix of creative instinct, technical know-how and commercial strategy to every implementation.
Pascal Hakim
Director & Chief Technology Officer
Double H Marketing
Pascal has worked across start-ups and enterprise businesses, always focused on making technology work for the organisation rather than the other way around. He was recently invited to join the Salesforce Marketing Partner Advisory Board.

We’ve built this session around the real, everyday challenges nonprofit teams are navigating. Our goal is to help you unlock the full value of your Salesforce investment so your team can focus on what matters: growing your mission’s impact.

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About Double H Marketing

We help nonprofit organisations to strengthen their fundraising capability by bringing together strategic marketing expertise and practical Salesforce execution. We start with the supporter and the growth challenge, then design the right approach around your team, your data and your goals. Solutions that help teams move faster, make better decisions and grow with confidence.