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Testing Marketing Assumptions

Testing Marketing Assumptions

If you want to improve your marketing skills, I recommend that you read Eric Ries’ “The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses”. This book is considered a classic in the startup community, with...
The Best Marketing Books

The Best Marketing Books

Here are some of the best marketing books that we have read. While most aren’t specific to marketing, we have developed useful insights from each and every one. And let’s face it, a list of marketing textbooks probably wouldn’t be of much interest to...