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What is Good (or Effective) Marketing?

What is Good (or Effective) Marketing?

An Introduction to Good Marketing I often end up in meetings and on calls with small business owners explaining how I believe good, or effective, marketing works. I frequently get asked questions such as ‘how do I know what I’m doing is working?’ and ‘how can I...
The Best Marketing Books

The Best Marketing Books

Here are some of the best marketing books that we have read. While most aren’t specific to marketing, we have developed useful insights from each and every one. And let’s face it, a list of marketing textbooks probably wouldn’t be of much interest to...

Free Marketing Resources

When I chat to students or prospective students at General Assembly, most want to know where they can find free marketing resources. So I’ve put together a list of resources that I hope will be of use, whether you’re marketing your own business or want to...