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Free Marketing Ideas To Grow Your Business

Free Marketing Ideas To Grow Your Business

10 free marketing ideas to grow your business Want to grow your business but have no marketing help?  Here are 10 free marketing ideas to grow your business that you can get started with today. They won’t cost you anything other than your time, and you don’t...
What is Good (or Effective) Marketing?

What is Good (or Effective) Marketing?

An Introduction to Good Marketing I often end up in meetings and on calls with small business owners explaining how I believe good, or effective, marketing works. I frequently get asked questions such as ‘how do I know what I’m doing is working?’ and ‘how can I...
Testing Marketing Assumptions

Testing Marketing Assumptions

If you want to improve your marketing skills, I recommend that you read Eric Ries’ “The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses”. This book is considered a classic in the startup community, with...
Marketing Tips for 2019

Marketing Tips for 2019

January is often a wonderful time of year in Australia. Many people are still on holidays or at least in a holiday mindset, which can give you the time to review, reflect and plan. And if you apply a marketing lens to during this process, you should be able to gather...