Pascal started his career as a software developer due to a lifelong passion for technology. However, he realised he was spending more time trying to solve advertising and marketing issues than actually coding. Since then, he’s been working to bring tech and business together.
Over his career, he’s worked at start-ups (Booktopia, Brandscreen, and Krux) and multinationals (IDG and Salesforce), focusing on business growth. In addition, he’s managed IT, software development, technical implementation, and pre-sales teams, specialising in advertising and marketing.