We’re a Sydney-based consultancy that combines marketing strategy with technology implementation. We specialise in supporting organisations to implement Salesforce Marketing Cloud Next, Agentforce, Data 360, as well as other Salesforce products. We also implement Asana for work management. We work with Australian organisations of all sizes across a breadth of industries including retail, nonprofit, healthcare, financial services, education, travel and arts, helping them move from technology investment to measurable business growth. We’ve completed more than 100 implementation projects and hold a five-star rating on the Salesforce AppExchange.

We bridge the gap between deep technical execution and high-level marketing strategy. Because our team is made up of both seasoned marketing strategists and highly certified Salesforce experts, we don’t just build platforms, we engineer campaigns that drive real ROI. We’re also one of Australia’s first consultancies actively implementing Salesforce Marketing Cloud Next, giving our clients early access to AI-led marketing capability ahead of the broader market. We’re a certified Asana Solutions Partner, making us one of the few Australian consultancies offering both Salesforce implementation and Asana project delivery in a single practice. Furthermore, our founders are embedded within Salesforce as a Marketing Champion and Marketing Partner Adviser, providing direct ecosystem access most partners don’t have. Unlike larger firms, our senior consultants bring their extensive technical and strategic experience hands-on to every project, ensuring expert guidance at every stage.

Double H Marketing was founded by Naomi Hamilton-Hakim and Pascal Hakim. Together they combine a unique mix of marketing leadership, software engineering, and commercial strategy. Naomi has experience across global media, technology, and NFP brands,and Pascal brings experience from startup and enterprise brands with a consistent focus on ensuring technology serves the business. They founded Double H Marketing on one simple observation: the market wasn’t putting genuine marketing intelligence and rigorous technical thinking in the same room. And this is still what drives them.

We implement and optimise the following Salesforce products:

• Marketing Cloud Next (including Growth and Advanced editions, Salesforce Personalisation & Salesforce Intelligence
• Loyalty Management
• Marketing Cloud Engagement
• Marketing Cloud Account Engagement (Pardot)
• Data 360
• Agentforce Sales
• Agentforce ServiceAgentforce Nonprofit,and Loyalty Management.
• We also deliver Salesforce system health checks, architecture reviews, and have built custom integrations with third-party platforms including Shopify, Magento, and Xero.

We’re also an Asana Silver Solutions Partner, implementing and optimising Asana for teams that need their work management to keep pace with their Salesforce investment, or simply to bring more structure and visibility to how work gets done across the business.

Marketing Cloud Next (now renamed to Agentforce Marketing) is Salesforce’s next-generation agentic marketing platform, built natively on the Salesforce core platform. It introduces AI-powered campaign creation via Agentforce, two-way conversational email, Journey Decisioning Agents and deep Data Cloud integration. The Spring 2026 release was the largest update to the platform to date. Australian organisations currently on Marketing Cloud Engagement and Marketing Cloud Account Engagement (Pardot) do not need to migrate immediately, but should begin planning now. We offer a range of packages to help commercial and nonprofit organisations of different sizes and needs to migrate to this powerful platform.

An Asana Solutions Partner is a certified consultancy accredited by Asana to implement, configure, and optimise the platform for client organisations. Asana is a work management platform that replaces the fragmented mix of emails, spreadsheets, and status meetings with a single place where work is planned, tracked, and delivered.

Our Asana practice covers implementation and configuration, AI-powered workflow automation through AI Studio, campaign coordination and creative operations, executive visibility across portfolios and programs, and ongoing optimisation as your team’s needs evolve.

Yes. The Nonprofit industry is one of our deepest areas of expertise. We are a member of the Fundraising Institute of Australia, and we have extensive experience implementing Salesforce and supporter journey programmes for Australian charities and not for profits. Our nonprofit clients benefit from expertise in donor acquisition, supporter segmentation, fundraising automation, and personalised engagement at scale. We also offer Asana implementation for nonprofit project and campaign coordination, giving fundraising teams the operational structure to deliver more with fewer resources.

Every engagement is different, and we tailor these to meet your organisational needs and key deadlines. Our specialist marketing and technical expertise means implementations move faster than most, because we’ve worked with you on the strategy before we touch the build. In particular, we offer a range of quickstart packages designed to get you to your goal fast. Email us at info@doublehmarketing.com.au for more information.

Yes. We’re a fully onshore, Sydney-based consultancy registered on the NSW Government Buy.NSW supplier panel. Our security practices align with ISO 27001. We’ve delivered projects for public sector-adjacent organisations across healthcare, nonprofits, and financial services. We are also committed to responsible business practices through the global 1% Pledge. Our fully Australian operations, certified team, and adaptive delivery methodology meet the accountability and compliance requirements of government procurement processes.

The first step is a free discovery conversation with our strategy team. In that session, we’ll discuss your needs, understand your business and marketing goals, and provide an honest assessment of what’s possible and what it takes to get there. To book an initial chat, email info@doublehmarketing.com.au. We’re based in Sydney, Australia, and work with organisations nationally.

Marketing Cloud Next (or Agentforce Marketing) is Salesforce’s next-generation marketing platform, built natively on the Salesforce platform with Data 360 and Agentforce AI at its core. Unlike Marketing Cloud Engagement, which runs on a separate architecture, Marketing Cloud Next shares the same platform foundation as Sales Cloud, Service Cloud, and other Salesforce products, meaning customer data, marketing data, and service data all live in a single unified profile rather than being connected through integrations. It’s designed for organisations that want to move from campaign-based marketing to real-time, AI-driven customer engagement at scale.

Marketing Cloud Next is available in two editions, Growth and Advanced, and includes Data 360, Agentforce Marketing, Flow-based journey orchestration, native email and SMS, personalisation, and consent management (depending on the edition). The Advanced edition adds more sophisticated AI capabilities, higher data volumes, and additional channel support. Both editions include Data 360 as standard, which is the unified data layer that makes personalisation and AI-driven engagement possible. For Australian organisations evaluating the platform, the edition choice typically comes down to data volume, the complexity of your customer journeys, and how quickly you want to activate Agentforce.

Marketing Cloud Next is designed for B2C and B2B organisations that want their marketing platform to work natively with the rest of their Salesforce investment rather than alongside it. It’s particularly well suited to organisations managing complex, multi-channel customer journeys across marketing, sales, and service, where the gap between what the marketing team knows and what the service or sales team knows has historically created friction. If you’re running Marketing Cloud Engagement and finding the CRM data integration overhead increasingly painful, Marketing Cloud Next is worth a serious look. If you’re on Account Engagement and primarily running B2B demand generation, the picture is more nuanced and worth a conversation before migrating.

No. Salesforce has been clear that Marketing Cloud Engagement is not being retired. It continues to be actively developed and supported. Marketing Cloud Next is a new platform that sits alongside your existing Salesforce marketing tools, not a replacement for them. Organisations on Marketing Cloud Engagement can move to Marketing Cloud Next at their own pace, and in the meantime can access many new capabilities through Marketing Cloud+ without migrating anything.

Marketing Cloud Engagement (formerly ExactTarget) is the established Salesforce marketing platform for B2C email, SMS, push notifications, and Journey Builder-based orchestration. It runs on a separate architecture to the core Salesforce platform, which means connecting it to CRM data has always required additional integration work. Marketing Cloud Next is built natively on the Salesforce platform with Data 360 at its core, meaning CRM data, marketing data, and service data all share the same unified customer profile. It also includes Agentforce AI agents as a first-class capability rather than a bolt-on. For Australian organisations evaluating their Salesforce marketing stack, understanding this architectural difference is the most important starting point.

Journey Builder isn’t going away, but Flow is where Salesforce is building new orchestration capability. The practical approach for most teams right now is to maintain what’s running in Journey Builder and start building Flow capability for net-new use cases, particularly anything connecting across Sales Cloud, Service Cloud, or Agentforce. We help clients map out what that migration path looks like for their specific setup. It also means that existing Salesforce Administrators can assist marketing efforts like never before.

Consent management in Marketing Cloud Next is handled natively through the Salesforce platform. Because Marketing Cloud Next is built on Data 360, consent preferences are captured at the unified profile level and respected automatically across every channel and every touchpoint, email, SMS, push and WhatsApp. This makes it considerably easier to maintain compliance and ensure consistent customer experiences across your marketing operations.

No. Account Engagement is a separate Salesforce marketing product with its own roadmap and it is not being retired. Account Engagement customers can access Marketing Cloud Next features through Permission Set Licences added to their existing SKU, including Agentforce Campaign Creation, native SMS, and advanced personalisation. For most B2B marketing teams, the right approach is to stay on Account Engagement and layer in Marketing Cloud Next capabilities progressively rather than migrating entirely. The right answer depends on your specific setup and we’ll tell you honestly which path makes more sense.

Yes. One of the stated goals of Marketing Cloud Next is to resolve the historical divide between Marketing Cloud Engagement, which was primarily built for B2C, and Account Engagement, which was primarily built for B2B. Marketing Cloud Next is designed to serve both on a single Salesforce platform with a unified customer profile. That said, Account Engagement remains the strong fit for many B2B teams today, particularly those with complex lead scoring and Sales Cloud alignment requirements.

Agentforce Marketing is the new name for Marketing Cloud Next.

It depends on scope and what Salesforce infrastructure already in place. A focused Marketing Cloud Engagement implementation covering email, SMS, journeys, integrations, and training typically runs between four and twelve weeks. We recommend a phased approach: start with one or two high-value use cases, validate results, then expand. It’s faster to value and lower risk than a big-bang implementation.

Ask for specific examples of Marketing Cloud implementations delivered for Australian businesses. Ask whether they have hands-on experience across both Marketing Cloud Engagement and Marketing Cloud Next, and whether they can support Account Engagement. Ask how they approach Journey Builder to Flow migrations. Ask what their process is for data quality and Data 360 readiness before implementation begins. And ask who will actually be doing the work, not just who will be on the sales call.

Agentforce Nonprofit is Salesforce’s platform for not-for-profit organisations, combining a purpose-built fundraising and program management CRM with autonomous AI agents designed specifically for the sector. It was rebranded from Salesforce Nonprofit Cloud and the platform has shifted from a system that stores and manages data to one that actively acts on it. AI agents can now handle prospect research, donor support, grant reporting, volunteer coordination, and more.

Agentforce Nonprofit is the evolution of Nonprofit Cloud, built on the same underlying data model with the same CRM foundations your team already knows. What’s changed is the addition of purpose-built AI agents for fundraising, program management, volunteer coordination, and donor support. The platform now does significantly more, and the innovation roadmap going forward is focused here rather than on the legacy or NonProfit Success Pack (NPSP).

Agentforce Nonprofit is designed for Australian not-for-profit organisations of different sizes, from community organisations managing donor relationships and programs on a lean team, to large nonprofits running complex multi-program operations across multiple states. It’s particularly well suited to organisations that want to get more from their CRM investment, or those moving off spreadsheets and fragmented systems for the first time.

The most immediate application is prospect research. The Prospect Research Agent pulls together a donor’s giving history, wealth indicators, philanthropic interests, and engagement activity so a fundraiser can walk into a meeting fully prepared, without spending hours on manual research. The Donor Support Agent handles routine donor enquiries and self-service, freeing your team to focus on relationship-building rather than answering administrative questions. Beyond these out-of-the-box agents, organisations are building custom agents for grant reporting, impact storytelling, event communications, and volunteer coordination, tasks that currently consume significant staff time in most not-for-profit teams.

Yes, and this is one of the highest-value applications. Grant reporting is typically time-intensive, requiring staff to pull data from multiple sources, write narrative sections, and format reports differently for each funder. Custom Agentforce agents can automate much of this, gathering the relevant program data, generating report drafts, and surfacing the specific metrics each funder requires. Organisations have reduced multi-day, multi-person reporting processes to under an hour using custom grant reporting agents built on the Agentforce Nonprofit platform.

This is one of the most important questions to ask before any Agentforce implementation, and one we take seriously in every not-for-profit engagement. Agentforce agents operate entirely within the Salesforce platform, meaning they work within your existing data governance, role-based access controls, and privacy settings. Donor data doesn’t leave the platform or get sent to a third-party AI service. That said, how you configure agents matters. We design every implementation with clear guardrails, human review points for sensitive communications, and data minimisation principles so agents only access what they need for their specific function.

Agentforce Marketing handles outbound donor communications, including email campaigns, donor journey automation, segmentation, and multi-channel engagement. Agentforce Nonprofit is the broader operational platform covering fundraising CRM, program management, volunteer coordination, and the AI agents that work across all of those functions. The two work together, and many not-for-profit organisations use Agentforce Marketing for donor communications and Agentforce Nonprofit as their core platform. We help you understand which combination makes sense for your organisation and how to connect them so data flows cleanly between them.

A focused implementation, for example, implementing fundraising functionality on a new Salesforce instance with clean data, can typically be done in eight to twelve weeks. A full Agentforce Nonprofit deployment including NPSP data migration, agent configuration, staff training, and change management typically takes three to six months. The most important variables are data quality and your availability. Not-for-profit organisations with well-maintained Salesforce data and the ability to make decisions quickly move significantly faster than those with years of incomplete or inconsistent records. We run a data readiness assessment before scoping any timeline.

Look for partners with direct experience implementing Salesforce for Australian not-for-profit organisations, not just general Salesforce experience. Ask:

• Whether they’ve worked with NPSP and Agentforce Nonprofit specifically.
• If they understand the data models, program management requirements, and fundraising workflows unique to the sector.
• Ask for examples of not-for-profit implementations they’ve delivered, what the challenges were, and what the outcomes looked like.

How they approach change management and bringing team members on the journey to ensure the implementation sticks.

Asana is a work management platform, and this distinction matters. A project management tool tracks tasks and deadlines within a defined project. Asana connects individual tasks to cross-functional programs, to organisational goals, and now to AI agents that can take action on work alongside your team. Most organisations that move to Asana do so because they’ve outgrown spreadsheets and email threads, but what they stay for is visibility across everything the business is running, and work flow alignment to the overall business goals.

The Work Graph is Asana’s underlying data model. It captures who is doing what, by when, how, and why, across every piece of work in your organisation. It’s what makes Asana more than a task list. Because the platform holds this full context, AI features can operate with precision rather than guesswork, automation can trigger on meaningful conditions rather than just dates or status changes, and managers can see real dependencies and capacity issues rather than just a list of green and red indicators. Most of the AI functionality in Asana is effective specifically because it’s grounded in the Work Graph.

AI Teammates are autonomous collaborators you can assign work to, just as you would a team member. You give them tasks, they respond with updates, surface risks, and take defined actions, across campaign management, creative production, IT ticketing, strategic planning, and more. The key difference from a general AI assistant is that they operate within the full context of your organisation’s actual work, not in isolation. They understand priorities, dependencies, and your specific workflows. AI Teammates are available in beta and continue to develop with each release cycle.

AI Studio is Asana’s no-code builder for creating AI-powered workflows. You describe what the AI needs to do, such as triage incoming requests, summarise briefs, rename tasks, check for duplicates, route work to the right owner. AI Studio builds the automation without requiring any technical configuration. It’s available from the Starter plan upward and is where most teams start when they want to move beyond basic rule-based automation into something that can handle more variable, judgment-based work.

Asana includes structured intake through forms that can capture requests, automatically route them to the right team, and trigger workflows from the moment something is submitted. AI can check submissions for missing information, flag duplicates, and triage by priority before anyone on your team has to look at it. For organisations managing high volumes of inbound work, including marketing requests, IT tickets, operational requests, this is one of the highest-value use cases and one of the fastest to implement.

Salesforce integration is available on the Advanced plan and above. It means your sales and marketing teams can see Asana task and project data alongside Salesforce records without switching platforms, and Asana workflows can be triggered or updated by activity in Salesforce. For teams running campaigns or account-based programs where execution in Asana needs to stay connected to pipeline or customer data in Salesforce, this integration removes a common coordination gap. We can help you set up the integration and design the workflow logic that makes it genuinely useful rather than just technically connected.

A focused implementation for a single team or department, including setup, templates, workflow configuration, and training, can typically be done in four to six weeks. A broader rollout across multiple teams with custom workflows, integrations, and reporting dashboards takes longer, usually six to twelve weeks depending on complexity. The fastest path to value is almost always to start with one or two well-defined use cases, get those working well, and expand from there. Starting with everything at once tends to create adoption problems that take longer to fix than the rollout itself.

Ask for examples of Asana implementations they’ve delivered for Australian businesses and what business problems were actually solved, not just what was configured. Some areas to review might include:

• Whether they understand the distinction between Asana as a task tool and Asana as a work management platform.
• If they help you design workflows that connect to your broader strategy.
• How they approach change management and user adoption.

Who will do the actual work, not just who will run the sales process.

Yes, and nonprofit organisations may be eligible for discounted pricing on Starter and Advanced plans for eligible nonprofits. The platform is well-suited to nonprofits managing programs, grant reporting, campaigns, and cross-functional teams with limited resources. AI automation in particular can significantly reduce the administrative overhead that tends to consume disproportionate capacity in lean nonprofit teams. We work with a number of nonprofit clients and can help you structure Asana in a way that maps to how your organisation actually operates.