Articles
7 May 2026Why understanding AI output matters more than writing better prompts
By DHM Team
Improve AI output by understanding how it works: The real skill with AI is learning to critically read the output…
5 May 2026How to stop running on full capacity and start running on a system
By DHM Team
How fundraising leaders can break free from full capacity, find the time to automate daily tasks, and shift focus from…- 5 May 2026
What the modern marketing leader looks like
By DHM Team
Learn a new, sustainable model for marketing leadership that separates strategic ownership from execution, letting leaders own direction, not every… 
21 April 2026How to choose the right AI model for your needs
By DHM Team
Learn how to choose the right AI model by shifting focus from brand comparison to data context. Use frontier models…- 6 April 2026
Getting started with AI: Less hype, more value
By DHM Team
Move from AI curiosity to value. Discover the practical steps for safe adoption: secure your platform, start small with reviewable… - 31 March 2026
Why good fundraising ideas get stuck in the data queue
By DHM Team
Good campaigns stall because data is slow and fragmented. See how the Data 360 model gives marketing a connected customer… 
31 March 20268 ways to move from transactional loyalty to relationship driven loyalty
By DHM Team
Shift your loyalty program from transactions to relationships. Learn 8 practical ways to use Data 360 and Loyalty Management to…- 26 March 2026
Email verification, Flex Credits, and Triple DES: Get ahead of these Salesforce changes
By DHM Team
Verify your Salesforce email domains now to meet the April deadline and avoid service disruption. Learn how Flex Credits give… - 5 March 2026
Moving beyond checkboxes: How to modernise your consent model safely
By DHM Team
As customer expectations change, consent models need to evolve. Here’s a practical, low risk approach to moving beyond checkbox driven… 
3 March 2026Is your preference centre creating more risk than value under Australia’s Spam Act?
By DHM Team
Are granular preference centres increasing consent risk under Australia’s Spam Act? Explore why simpler consent models often deliver clearer compliance…- 1 March 2026
The agentic shift: Why your Nonprofit organisation needs to act on the spring ’26 release
By DHM Team
Don't let legacy tools slow down your mission. Explore the shift to Agentic Work Units (AWUs) and the critical retirement… 
1 March 2026Spring ’26 release: Navigating the Agentforce UI, new features and retirements
By DHM Team
Your post-World Tour checklist. From the new Agentic Work Unit metric to mandatory Omni-Channel upgrades, here is what your team…
27 February 2026The foundations that make Data 360 work in practice
By DHM Team
Data 360 works best when foundations come first. Clear identity, timely data and small starts that build momentum safely.- 27 February 2026
Design consent that holds up in real customer journeys
By DHM Team
Consent is captured once but experienced many times. Learn how unified data and better execution protect trust and performance. 
27 February 2026From consent to relevance in fundraising journeys
By DHM Team
Are granular preference centres increasing consent risk under Australia’s Spam Act? Explore why simpler consent models often deliver clearer compliance…
16 February 2026How to implement Data 360 for fast, real results
By DHM Team
Buying Data 360 is easy. Making it deliver value isn’t. A pragmatic guide to implementing Data 360 for fast results,…- 15 February 2026
Can you afford to wait? Why strong data foundations matter before real time activation
By DHM Team
Why strong data foundations matter before real time activation. Learn how Data 360 helps teams act on customer signals while… - 9 February 2026
Trust as a growth strategy for modern fundraising
By DHM Team
Discover why trust is becoming a key growth lever for fundraising. Learn how consent, transparency and donor respect can drive… - 5 February 2026
Does your consent strategy undermine customer trust?
By DHM Team
Explore how connecting consent to customer recognition strengthens trust, engagement and compliance. - 5 February 2026
How Nonprofits can turn relationship data into better decisions
By DHM Team
Learn how nonprofits use relationship data to make better decisions, personalise with confidence and grow donor and community trust over… - 30 January 2026
Jack’s practical tips for implementing Agentforce Nonprofit
By DHM Team
Five practical lessons for implementing Agentforce Nonprofit, focused on clean data, early wins and designing Salesforce for real nonprofit teams. - 20 January 2026
What a great donor experience looks like in 2026
By DHM Team
A practical look at donor experience in 2026, from clean data and simple journeys to trust building supporter moments. - 20 January 2026
Stop broadcasting, start connecting: How nonprofits can activate marketing in 30 days
By DHM Team
A practical 30 day plan to help nonprofits move beyond batch emails and activate personalised journeys using Agentforce with confidence. - 19 January 2026
How a simple content system can unlock your personalisation and AI goals
By DHM Team
Learn how a simple content system helps teams scale personalisation, support Agentforce and reduce content chaos across Salesforce marketing. - 15 January 2026
Getting the foundations right: How to maximise your Agentforce Nonprofit investment
By DHM Team
Learn how nonprofits can maximise their Agentforce Nonprofit investment by getting data, marketing and supporter journeys working together from the… 
8 January 2026Create impact by building three small habits inside your Salesforce environment
By DHM Team
Small Salesforce habits can deliver big gains. Learn how consistent segment, consent and journey reviews create a cleaner, more effective…- 6 January 2026
Sustainable marketing is operational, not philosophical
By DHM Team
Sustainable marketing is built through everyday operational habits, not big brand ideas. Learn how cleaner data, consent and automation reduce… - 9 December 2025
From trust to transparency: How Salesforce customers can stay compliant and confident
By DHM Team
Learn how Salesforce customers can build trust through transparency, meet evolving privacy laws, and use platform tools to strengthen security… - 9 December 2025
How to build a culture of security across every Salesforce team
By DHM Team
Learn how to build a strong Salesforce security culture. Practical steps, habits, and tools to help every team protect data,… - 9 December 2025
Stop thinking of Salesforce security as ‘set and forget’
By DHM Team
Strengthen your Salesforce security. Misconfigurations and forgotten apps create hidden risks. Learn how to protect your org and build lasting… - 8 December 2025
How identity resolution in Data 360 brings customer records together
By DHM Team
Discover how identity resolution in Data 360 unifies scattered customer records, improves data quality and gives every team a single,… - 8 December 2025
Five ways identity resolution and Data 360 help teams lift performance
By DHM Team
Learn how identity resolution and Data 360 improve personalisation, reporting, automation and team performance by unifying customer data with trusted… - 8 December 2025
Why Data 360 matters for every customer-led organisation
By DHM Team
Discover how Salesforce Data 360 helps customer-led organisations bring data together, resolve duplicate records and create a single source of… - 2 December 2025
Use the Salesforce stack to bring your segmentation to life
By DHM Team
See how Data 360, Agentforce Marketing and Marketing Cloud work together to activate real time segmentation and create more responsive,… - 2 December 2025
Use experimentation to uncover what your customers really want
By DHM Team
Discover how experimentation strengthens segmentation. Learn how Data 360 and Agentforce help teams test ideas, uncover real behaviour and build… - 2 December 2025
Turn your segmentation into marketing that actually works
By DHM Team
Learn how to create meaningful customer segments using real behaviour, clearer messages and the Salesforce stack with our segmentation scorecard. - 29 November 2025
Hyperforce and platform encryption: What “encrypt your whole org” really means
By DHM Team
Salesforce Hyperforce is changing encryption. Learn what “encrypt your whole org” means, when you need it, and how Database Encryption… - 26 November 2025
Connected apps: The quiet risk hiding in your Salesforce org
By DHM Team
Discover why connected apps may be exposing sensitive Salesforce data and the steps you can take now to review, control,… - 26 November 2025
Goodbye SOAP logins: What Salesforce’s deprecation means for your integrations
By DHM Team
Strengthen your Salesforce security. Misconfigurations and forgotten apps create hidden risks. Learn how to protect your org and build lasting… - 17 November 2025
Smarter segmentation for B2C brands
By DHM Team
Smarter B2C segmentation starts with real behaviour, not broad demographics. Learn how intent, lifecycle, value, needs, and dynamic signals help… - 13 November 2025
What if your segmentation could help you close more deals?
By DHM Team
Modern B2B segmentation goes beyond job titles and static lists. Learn how intent, lifecycle, value, needs, and dynamic signals help… - 12 November 2025
Turn your CRM into a storytelling engine
By DHM Team
Turn your CRM into a storytelling engine that makes your data more memorable and meaningful. Learn how Data 360 and… - 10 November 2025
Build lifecycle strategies that grow lifetime trust, not churn
By DHM Team
Build lifecycle strategies that strengthen trust, reduce churn, and drive responsible growth. Learn the pillars, flows, and data foundations that… 
6 November 2025How Salesforce’s new AI features are transforming Marketing Cloud
By DHM Team
Salesforce’s Winter ’26 release introduces Agentforce, Data 360, and smarter automation that make marketing faster, more personal, and easier to…- 5 November 2025
Turn hyper-personalisation into real customer connection
By DHM Team
Discover how to make hyper-personalisation practical. Learn how context, behaviour and Salesforce tools create marketing that feels human. 
30 October 2025Why lean teams move faster with AI (and what big teams can learn)
By DHM Team
AI adoption is fastest in small teams, not large ones. Learn why agility matters more than resources, and how Salesforce…- 20 October 2025
How to build a marketing strategy that lasts with Salesforce
By DHM Team
Learn how to align goals, use data smartly, and grow sustainably with Salesforce to create a marketing strategy that lasts. 
17 October 2025From inbox to intent: The rise of responsive marketing
By DHM Team
Discover how Agentforce 360 and Salesforce Data Cloud are redefining customer engagement after Dreamforce. Learn how responsive marketing creates real…- 13 October 2025
Beyond the hype: Using AI to achieve real marketing goals
By DHM Team
How AI tools in Marketing Cloud Next, like Einstein scoring, predict optimal engagement times and channels to improve ROI and… - 2 October 2025
Overwhelmed by tech? A simple guide to streamlining your SMB’s digital tools
By DHM Team
Too many apps can drain time, money and energy. Learn how to audit your tech stack, cut tool fatigue and… - 30 September 2025
Unlock simplicity: How to make Salesforce Marketing Cloud deliver real value
By DHM Team
Salesforce Marketing Cloud is built to create smarter, more connected customer experiences. When it’s used well, it can simplify complexity,… - 24 September 2025
Why Flow is the marketer’s new superpower across Salesforce
By DHM Team
Flow is quickly becoming a marketer’s new superpower in Salesforce. With Marketing Cloud Next, the same automation tool that powers… - 22 September 2025
Consent in Marketing Cloud Next: How to future proof before regulations force you
By DHM Team
Consent has always been a tricky topic in marketing. Many organisations have treated it as a box to tick, rather… 
22 September 2025Unify your data, earn consent, and unlock Marketing Cloud Next success
By DHM Team
When teams start thinking about Marketing Cloud Next, the temptation is to jump straight into shiny features. But the hard…- 15 September 2025
Turning SMS into your most powerful conversation channel
By DHM Team
In the quest for genuine customer connection, marketers have cycled through countless channels. Yet, one of the oldest and most… - 1 September 2025
5 practical tips for using Salesforce Marketing Cloud Advanced
By DHM Team
Salesforce Marketing Cloud Advanced gives you serious capability. But it’s not just a basic email platform. It is a data-driven… - 27 August 2025
Outsmart the competition with connected data
By DHM Team
Every business today faces the same reality. Data is everywhere, flowing in from marketing, sales, service, ecommerce, and countless other… - 21 August 2025
Is your Marketing Cloud holding you back?
By DHM Team
If you're using a legacy marketing platform, it’s probably done what you needed. It's reliable, familiar, and your team knows… 
20 August 2025Clean data, clear ROI: Foundations for success with Marketing Cloud Next
By DHM Team
Upgrading to Salesforce Marketing Cloud Next is an exciting move. The automation, personalisation and integration capabilities are unmatched, but the…- 19 August 2025
Where strategy meets systems: Making marketing transformation real
By DHM Team
In today’s environment, marketing and technology are deeply connected. But in many organisations, there is still a disconnect in how… - 6 August 2025
The SMB playbook for growth in 2025: Data, security and integration
By DHM Team
Small and medium businesses are at a crossroads. On one side, customer expectations are rising, competition is intensifying, and resources… - 5 August 2025
Making AI work for your marketing team: Insights and practical tips
By DHM Team
AI is everywhere in marketing. It is helping teams generate content faster, optimise campaigns more effectively, and surface insights that… - 24 July 2025
Five retail insights you can’t ignore in 2025
By DHM Team
Retail is evolving fast. With artificial intelligence gaining traction, shopper behaviours shifting and expectations rising, Australian retailers are in a… 
17 July 2025Want a better customer experience? Start with smarter testing
By DHM Team
Testing is often treated as a performance tool. But when done properly, it does much more. It helps create experiences…- 7 July 2025
Our insights from the Salesforce Connected Financial Services Report
By DHM Team
The second edition of the Salesforce Connected Financial Services Report shares insights from over 9,000 global consumers, including 500 Australians.… 
30 June 2025Annalee’s guide to better results with Marketing Cloud Account Engagement
By DHM Team
Annalee has worked with MCAE (formerly Pardot) for years. She’s seen what works, what wastes time, and where most teams…
26 June 2025What we learned at Salesforce Connections 2025: Less grind. More growth.
By DHM Team
Back from CNX 2025 and straight into action. We saw first hand what Marketing Cloud Next can do. It’s the…- 16 June 2025
Stop guessing: how to test your marketing journeys
By DHM Team
You’ve mapped out the perfect customer journey. Segments are sharp. Content’s loaded. Automation’s set. If you haven’t factored in testing… - 10 June 2025
Hackers abused a Salesforce tool — here’s how you can respond
By DHM Team
You’ve invested in system security, but are your policies and procedures doing their job? This breach is a reminder that… - 6 June 2025
Is your arts and events promotion strategy doing the heavy lifting on engagement?
By DHM Team
As an arts and events planner, you're always ten steps ahead, solving problems way before anyone sees them. But when… - 3 June 2025
Stop planning, start building: What you actually need before launching your first customer journey
By DHM Team
Too many brands confuse “being busy” with making progress. They chase the perfect plan, obsess over data hygiene, or try… - 29 May 2025
Beyond the buzzword: Are you ready for agentic productivity?
By DHM Team
We’ve all felt it: that nagging sense that too much of our workday is swallowed by the "work of work".… - 15 May 2025
In case you missed it: two big Salesforce updates that could hit your ops
By DHM Team
Salesforce just dropped two big updates. One’s overdue. The other’s a game-changer. Both will shift how you handle automation and… - 14 May 2025
Designing a customer experience that sticks
By DHM Team
Why retention isn’t a tactic — it’s the outcome of smart design. Customer retention gets talked about a lot. But… 
3 May 2025Email deliverability explained: Proven strategies for better inbox placement
By DHM Team
Most marketers obsess over creative, but overlook the basics of email deliverability. If your messages aren’t hitting the inbox, every…
10 April 2025Stop guessing: use your customer data to actually hit your business goals
By DHM Team
One of the most common problems we encounter within small businesses and startups is a lack of understanding of which…- 9 April 2025
Considering Agentforce? Here’s what you need to know
By DHM Team
AI is reshaping the way we work, and Salesforce’s latest evolution—Agentforce—is a powerful step towards building smarter, more empowered teams.… - 8 April 2025
Salesforce World Tour Sydney 2025: What marketers need to know
By DHM Team
Salesforce World Tour 2025 landed in Sydney with one clear message: AI is no longer a future vision—it’s here, it’s… - 6 September 2024
Which marketing activities are driving results?
By DHM Team
One of the most common problems we encounter within small businesses and startups is a lack of understanding of which… - 5 September 2022
Cheap – Fast – Good | Implications For Your Martech Stack
By Pascal Hakim
Have you ever wished that some features of your martech stack were cheaper, better or faster? If so, you’re not… - 28 August 2022
Enabling Customer CDP Success & Planning For The Future
By Pascal Hakim
The Challenge: Marketers want a “single view of the customer” Whenever I talk to customers, prospects and implementation experts in… - 30 March 2022
Affordable Small Business Marketing Techniques
By Naomi Hamilton-Hakim
Affordable Small Business Marketing Techniques If you are searching for affordable small business marketing techniques, we recommend that you: Know… - 23 March 2022
Why You Need to Setup Google Analytics 4 Now
By Naomi Hamilton-Hakim
What is Google Analytics? Does your website use an analytics program to show you how and when visitors are coming… - 3 September 2020
Free Marketing Ideas To Grow Your Business
By Naomi Hamilton-Hakim
10 free marketing ideas to grow your business Want to grow your business but have no marketing help? Here are… - 5 July 2020
Why Content Strategy is Important
By Naomi Hamilton-Hakim
Why is content strategy so important? Have you ever wondered why you hear so much about content these days? Relevant,… 
16 June 2020The Importance of Strategic Marketing Planning
By Naomi Hamilton-Hakim
The importance of strategic marketing planning The last few years have been extremely tough for many Australians. We’ve had fires,…- 19 August 2019
What is Good Marketing?
By Naomi Hamilton-Hakim
An Introduction to Good Marketing I often end up in meetings and on calls with small business owners explaining how… - 9 January 2019
Testing Marketing Assumptions
By Naomi Hamilton-Hakim
Testing Marketing Assumptions If you want to improve your marketing skills, I recommend that you read Eric Ries’ “The Lean… - 29 November 2018
Total Addressable Market (TAM): An Introduction
By Naomi Hamilton-Hakim
Total Addressable Market (TAM) I have found the concept of total addressable market (TAM) useful ever since a mentor introduced…
