ACM Precision
ACM launches ‘ACM Precision’ with help from Salesforce Data Cloud.
Australian Community Media brought a fragmented first-party data estate together in Salesforce Data Cloud, then turned it into a saleable audience product.
1m+
Australians connected through ACM’s network of newspapers, websites, events and subscription products.
1m+
Unique records of regional first-party data, spanning agriculture, travel, real estate and specialist categories.
3
Activation platforms fed from one unified view: Google Ad Manager, Marketing Cloud and Criteo.
Client
Australian Community Media
Sector
Media & publishing
Platform
Salesforce Data Cloud
Activated in
Google Ad Manager, Marketing Cloud, Criteo
The challenge
A million Australians, and no complete picture of them
ACM (Australian Community Media) is one of Australia’s largest regional publishers, with a network of newspapers, websites, events and subscription products connecting with over a million Australians.
But with data spread across multiple sources—event registrations, web and phone questionnaires, print and digital subscriptions—it was hard to get a complete picture of their audience. Without that, personalising content and scaling commercial opportunities was a real challenge.
One connected view, activated where it counts
Working with Double H Marketing, ACM brought their audience data together using Salesforce Data Cloud. This gave them a single, connected view of each customer—combining information across platforms and channels in one place.
From there, we helped ACM activate their newly unified segments in the platforms that matter most:
01
Google Advertising Manager
To serve more relevant, higher-value ads.
02
Salesforce Marketing Cloud and Criteo
To attract and retain subscribers with smarter campaigns.
“We have really enjoyed working with DHM, particularly with Pascal. His extensive publishing, adtech and Data Cloud expertise has really helped us transform our first party data use and enriched our targeting. We now have a very successful ongoing relationship with DHM, and I highly recommend their services, particularly for Data Cloud implementation”.
Bruce Levine
CTO, Australian Community Media
The outcome
A new capability, and new revenue
ACM has launched this new capability under the name ACM Precision—a smarter, more targeted way to connect advertisers with audiences, or the right people, at the right time, with the right message.
It’s already helping drive more meaningful conversations with media agencies, opening up new advertising revenue, and improving customer engagement across their channels.
Bruce Levine
CTO, Australian Community Media
The real win? ACM has a clearer view of their audience—and the tools to monetise it.
Here to help
Want to do what ACM did? Let’s chat about how we can help you unify your data and unlock new revenue.
