One customer profile across everything
Data Cloud brings together CRM, web, transactional and offline data into a single real-time view. The same customer profile is used used by sales, service and commerce.
Salesforce Marketing Cloud Partner Australia
We help Australian marketing teams get real, measurable value from Marketing Cloud and plan confidently for what comes next.
Certified Salesforce partner
Marketing Cloud and Agentforce
Australian-based team
What a certified Salesforce Marketing Cloud partner actually does for you
Most marketing teams don’t get anywhere near the full value of what Salesforce Marketing Cloud can do.
- They’re running email campaigns when they could be running connected, automated journeys.
- They’re exporting data manually when they could have a live, unified view of every customer.
- They’re making campaign decisions after the fact when the platform could be making them in real time.
We close that gap. Our team works with Australian businesses to implement Salesforce Marketing platforms and build the kind of automated, personalised marketing that drives growth.
We work across the full Salesforce marketing stack
That includes Agentforce Marketing, Intelligence, Personalisation, Marketing Cloud Engagement, Marketing Cloud Account Engagement, and Data 360 in addition to Agentforce Nonprofit, Agentforce Sales and Service and Agentforce Commerce. We also support additional Salesforce products and capabilities such as Loyalty Management and Slack. Whether you’re just getting started or working out what to do with tools you already have, we can help.
Marketing Cloud Next: The foundation for future innovation
Marketing Cloud Next is a complete agentic marketing solution built natively on Salesforce’s core platform, designed to help marketers personalise across the customer lifecycle with autonomous AI agents built in from the start.
It’s not a replacement that switches off your existing tools overnight. Salesforce describes it as a convergence. Your current investments in journeys, segments, automation and content remain valid while you add new capabilities on top and move across at your own pace.
What changes with Marketing Cloud Next
What changes with Marketing Cloud Next
One customer profile across everything
Data Cloud brings together CRM, web, transactional and offline data into a single real-time view. The same customer profile is used used by sales, service and commerce.
Flow replaces Journey Builder
Salesforce Flow is the orchestration engine. More powerful, more integrated with the rest of the platform, and the foundation for all future innovation.
B2B and B2C on one platform
Marketing Cloud Next serves both models. The historical divide between Engagement (B2C) and Account Engagement (B2B) is resolved in a single unified interface.
AI agents, not just AI features
Agentforce agents have the ability to work autonomously across campaign planning, journey building, and optimisation, acting on data from Data 360 in real time.
Marketing Cloud Engagement
Marketing Cloud Engagement (formerly ExactTarget) is Salesforce’s platform for high-volume, multi-channel B2C marketing. It’s built for organisations that need to run complex, personalised campaigns at scale across email, SMS and push notifications.
If email is your primary revenue channel and you need robust journey orchestration, reliable deliverability and deep personalisation, Marketing Cloud Engagement is still the most capable platform in the market for that job.
What we do with Marketing Cloud Engagement
- Email Studio: Campaign build, automation, dynamic content and personalisation
- Mobile Studio: SMS, push notifications and group messaging
- Journey Builder – Building and optimising customer journeys across channels
- Data extensions, AMPscript and advanced segmentation
- Integration with Salesforce CRM, Service Cloud, Commerce Cloud and Data 360
Marketing Cloud Account Engagement
Marketing Cloud Account Engagement (formerly Pardot) is Salesforce’s B2B marketing automation platform. It’s designed for teams that need to generate and nurture leads, align closely with sales, and measure marketing’s contribution to the pipeline.
If your sales cycle is long, your buyers do their research before engaging and your marketing team is measured on qualified pipeline rather than clicks, Account Engagement is built for your context.
Core capabilities
- Lead capture, nurturing and scoring aligned to your sales process
- Lead scoring and engagement grading
- Shared views of prospect activity, pipeline impact and campaign attribution across Sales & Marketing
- Landing pages, forms and progressive profiling
- Email automation, dynamic content and engagement studio
- B2B Marketing Analytics for pipeline and revenue reporting
Account Engagement and Marketing Cloud Next
Account Engagement customers on Growth, Plus, Advanced and Premium editions can now access Marketing Cloud Next capabilities directly, without migrating to a new platform. These features are provisioned through Permission Set Licences added to your existing Account Engagement SKU.
What this unlocks for Account Engagement customers
Agentforce Campaign Creation for AI-assisted multichannel campaigns. Native SMS messaging without a third-party tool. Cross-object merge fields that personalise emails based on products purchased, cases raised or webinars attended. Two-way conversational SMS. And Data Cloud-powered segmentation that updates in real time.
Marketing Cloud Engagement
Marketing Cloud Engagement (formerly ExactTarget) is Salesforce’s platform for high-volume, multi-channel B2C marketing. It’s built for organisations that need to run complex, personalised campaigns at scale across email, SMS and push notifications.
If email is your primary revenue channel and you need robust journey orchestration, reliable deliverability and deep personalisation, Marketing Cloud Engagement is still the most capable platform in the market for that job.
What we do with Marketing Cloud Engagement
Marketing Cloud Next is a complete agentic marketing sol
- Lead capture, nurturing and scoring aligned to your sales process
- Lead scoring and engagement grading
- Shared views of prospect activity, pipeline impact and campaign attribution across Sales & Marketing
- Landing pages, forms and progressive profiling
- Email automation, dynamic content and engagement studio
- B2B Marketing Analytics for pipeline and revenue reporting
Marketing Cloud Account Engagement
Marketing Cloud Account Engagement (formerly Pardot) is Salesforce’s B2B marketing automation platform. It’s designed for teams that need to generate and nurture leads, align closely with sales, and measure marketing’s contribution to the pipeline.
If your sales cycle is long, your buyers do their research before engaging and your marketing team is measured on qualified pipeline rather than clicks, Account Engagement is built for your context.
Core capabilities
Marketing Cloud Next is a complete agentic marketing sol
- Lead capture, nurturing and scoring aligned to your sales process
- Lead scoring and engagement grading
- Shared views of prospect activity, pipeline impact and campaign attribution across Sales & Marketing
- Landing pages, forms and progressive profiling
- Email automation, dynamic content and engagement studio
- B2B Marketing Analytics for pipeline and revenue reporting
How the current product range maps to Marketing Cloud Next
If you’re trying to make sense of what’s changing and what isn’t, this is the clearest way to look at it:
Where you are now
What that means in Marketing Cloud Next
Using Marketing Cloud Engagement
B2C email, SMS, journeys
Your existing setup continues. Extend it now with Agentforce and Flow via Marketing Cloud Engagement+.
Using Account Engagement / Pardot
B2B lead nurturing
Your existing setup continues. Access Marketing Cloud Next features now via your existing SKU using Permission Set Licences.
Using Marketing Cloud Intelligence
Datorama
Continues as is. A new standalone product called Marketing Intelligence is now also available, built natively on the Salesforce platform using Data 360 and Agentforce.
Loyalty Management
Available as a standalone add-on to Marketing Cloud Next, with Agentforce-powered loyalty program creation and CRM loyalty analytics.
New to Salesforce marketing
Start with Marketing Cloud Next, Growth or Advanced Edition, built natively on Salesforce core.
Agentforce Marketing: The AI layer across the whole platform
Agentforce is the agentic AI layer supported by Data 360. Enable autonomous agents that can reason, plan and act, handling campaign creation, personalisation, lead management and performance optimisation with minimal manual input.
The practical effect for a marketing manager is that the platform can take a campaign brief and turn it into a live, multi-channel campaign in hours. It can respond to customer replies in real time. The Paid Media Optimization Agent in Marketing Intelligence can adjust ad spend mid-campaign based on performance data and identify which audience segments are driving revenue, not just clicks.
Account Engagement and Marketing Cloud Next
Account Engagement customers on Growth, Plus, Advanced and Premium editions can now access Marketing Cloud Next capabilities directly, without migrating to a new platform. These features are provisioned through Permission Set Licences added to your existing Account Engagement SKU.
Create
Agentforce Campaign Creation
Brief to live campaign in hours. AI builds the audience, writes the content and sets up the journey in Flow.
Agentforce Web Curation
Website content adapts dynamically for each visitor based on their behaviour and CRM data.
Engage
Agentforce Personalization Decisioning
Real-time 1:1 personalisation across email, SMS and web, driven by live Data 360 data.
Two-way Conversational Email
Mass emails that AI agents respond to in real time. No more ‘do not reply’ dead ends.
Qualify and optimise
Agentforce Lead Management
AI agents nurture, score and qualify leads 24/7 then hand off to sales when they’re ready.
Agentforce Paid Media Optimisation
AI monitors ad performance, pauses underperformers and adjusts spend against your goals.
Personalisation and intelligence.
Personalisation in legacy Marketing Cloud has always been possible, but it required significant technical effort with complex AMPscript logic, manual segmentation, and multiple products that weren’t built to share data natively. Marketing Cloud Next changes the underlying architecture so that real-time, AI-driven personalisation is built in rather than engineered around.
Agentforce Personalization Decisioning
The personalisation engine has been rebuilt on Data 360, extending beyond theMarketing Cloud Personalization (Interaction Studio) architecture. It adapts every email, SMS and web experience to each customer in real time, drawing on the same unified customer profile used across the whole Salesforce platform.
Agentforce Web Curation
Your website adapts dynamically for each visitor, changing layouts, recommendations and messaging based on their live behaviour and CRM data. This matters because customers who can’t get answers on your site will get them somewhere else, and that somewhere else is increasingly an AI that may recommend your competitors.
Segment Intelligence
Instead of waiting for a post-campaign report to understand what worked, Segment Intelligence continuously shows which audiences are generating the highest ROI and surfaces recommendations to improve targeting before the campaign ends. Segments update in real time as customer behaviour changes.
Marketing Intelligence
Marketing Intelligence (formerly Datorama) is now part of Marketing Cloud Next, providing unified cross-channel attribution and campaign performance reporting in one place. No more pulling data from multiple exports to understand what’s driving revenue across your channels.
Data 360: It comes with the new products, and it's what makes them work
Data 360 is the data layer that Marketing Cloud Next and all of the new AI-powered capabilities are built on. It’s not a separate product you purchase to unlock these features, it’s bundled in. When you move to Marketing Cloud Next, you are using Data 360.
You can bring together your CRM data, web and app behaviour, commerce transactions, service interactions, offline data and more, into a single real-time customer profile. . That unified profile is what every Agentforce agent draws on when it personalises a campaign, qualifies a lead or adapts your website for a visitor.
The catch
The technology is only as good as your underlying data
Data 360 ships with the new Agentforce marketing products, but it can’t fix data that’s fragmented, inconsistent or poorly structured. If your customer records are scattered across systems that don’t talk to each other, or if the same customer exists as three different records depending on where you look, that’s what needs to be resolved first. This is the most common reason Agentforce implementations underdeliver – not the technology, but the data it’s working from.
Our Data 360 implementation work connects your key data sources, resolves customer identity across channels and devices, and keeps your profiles accurate as your data grows. The result is a single, real-time view of each customer that your marketing, sales, service and commerce teams all work from, and that Agentforce agents draw on, to personalise and activate across email, SMS, ads and web.
How the current product range maps to Marketing Cloud Next
If you’re trying to make sense of what’s changing and what isn’t, this is the clearest way to look at it:
Create
Engage
Qualify and optimise
Agentforce Campaign Creation
Brief to live campaign in hours. AI builds the audience, writes the content and sets up the journey in Flow.
Agentforce Personalization Decisioning
Real-time 1:1 personalisation across email, SMS and web, driven by live Data 360 data.
Agentforce Lead Management
AI agents nurture, score and qualify leads 24/7 then hand off to sales when they’re ready.
Agentforce Web Curation
Website content adapts dynamically for each visitor based on their behaviour and CRM data.
Two-way Conversational Email
Mass emails that AI agents respond to in real time. No more ‘do not reply’ dead ends.
Agentforce Paid Media Optimisation
AI monitors ad performance, pauses underperformers and adjusts spend against your goals.
Personalisation and intelligence
Personalisation in legacy Marketing Cloud has always been possible, but it required significant technical effort with complex AMPscript logic, manual segmentation, and multiple products that weren’t built to share data natively. Marketing Cloud Next changes the underlying architecture so that real-time, AI-driven personalisation is built in rather than engineered around.
Data 360: It comes with the new products, and it's what makes them work
Data 360 is the data layer that Marketing Cloud Next and all of the new AI-powered capabilities are built on. It’s not a separate product you purchase to unlock these features, it’s bundled in. When you move to Marketing Cloud Next, you are using Data 360.
You can bring together your CRM data, web and app behaviour, commerce transactions, service interactions, offline data and more, into a single real-time customer profile. . That unified profile is what every Agentforce agent draws on when it personalises a campaign, qualifies a lead or adapts your website for a visitor.
Our Data 360 implementation work connects your key data sources, resolves customer identity across channels and devices, and keeps your profiles accurate as your data grows. The result is a single, real-time view of each customer that your marketing, sales, service and commerce teams all work from, and that Agentforce agents draw on, to personalise and activate across email, SMS, ads and web.
What we do
We’re a certified Salesforce implementation partner based in Australia. We work with marketing teams at all stages, from organisations implementing Marketing Cloud for the first time, to teams that have been on the platform for years and want to do more with it, to businesses actively planning their move to Marketing Cloud Next.
Are you ready to move to Marketing Cloud Next?
Readiness for Marketing Cloud Next is mostly a data and process question, not a technology question. The platform requires a solid data foundation and documented workflows before Agentforce and agentic marketing deliver the results they’re capable of.
Here’s an honest checklist:
- Do you have a single, clean customer profile across your key data sources?
- Is your Data 360 data in good shape? Do you have a clean, unified customer profile across your key systems?
- Does your team have a plan for moving orchestration from Journey Builder to Flow?
- Have you defined rules of engagement and human review points for AI agents?
- Account Engagement customers – have Marketing Cloud Next Permission Set Licences been provisioned?
- Do you have clear KPIs to measure what success looks like for AI-assisted campaigns?
Not ticking all of these? It's a starting point, not a blocker
Most Australian businesses we work with aren’t fully ready for Marketing Cloud Next at first assessment. That’s normal. Our job is to close those gaps in the right order, so you’re not paying for capabilities your data infrastructure can’t yet support.
Ready to get more from Salesforce marketing?
Whether you’re just getting started or working out how to move to Marketing Cloud Next, we’ll give you a clear picture of where you stand and what makes sense for your business.
How to get started
We start every engagement the same way – with an honest conversation about where you are, what you’re trying to achieve and what’s actually worth doing given your resources and timeline. From there, we put together a practical plan.
1
Marketing stack assessment
A review of your current Salesforce marketing setup, data quality and readiness for Marketing Cloud Next.
2
Scoped proposal
Covering Data Cloud, MCN deployment, Agentforce configuration and ongoing optimisation support.
3
Discovery workshop
A structured session to map the transition from your current tools to Marketing Cloud Next, at a pace that suits your team and budget.
4
Pilot first
We’ll usually recommend starting with one high-value capability, proving the value, then expanding.
5
Training and guidance
We’ll set your team up to confidently take ownership of your new platform and independently run and optimise Agentforce-powered campaigns.
Ready to build a practical plan to get more from your Salesforce marketing investment?
Tell us about your team and what’s getting in the way. We’ll ask the right questions, work out what needs to change, and take it from there.