Marketing Strategy Services

We can help you review, align and improve your marketing strategy and tactics. We focus on the needs and wants of your customers and ensure that your product and marketing plans meet these.

Contact us
Double H Marketing Marketing Services

Marketing Strategy Services

Our marketing strategy services are designed to create or review a marketing strategy for your business.

marketing strategy details the intended path and goals of your organisation over a set time period. It should be linked directly to your business plan and detail how the results you are aiming for will be achieved.

We can assist you to build a strategy from scratch. We can also help you consider if the strategy you’re using truly fits your needs.

We will work with you and your team through in-person workshops or video calls to co-create and craft the best marketing strategy for your business. We will also document this in a format that suits you best.

A good marketing strategy:

Is aligned with the goals of the business and the overall business strategy. The business goals should feed directly into those within the marketing strategy. The marketing strategy should set out clear goals for marketing activities within a set time frame.

Is clear on the people that will be targeted. It should contain as much information about the needs, wants and likely locations of these people and/or businesses as possible.

Details marketing activities that will be run. These should be directly linked to the resources available. Measurable targets should be included for each activity to determine whether the approach is working or should be changed.

Details a budget linked directly to the anticipated results. For example, if you need 500 leads in 12 months, you believe you will need to spend X based on industry benchmarks.

Includes a list of your competitors. Detail what you know of their business and marketing strategies, and how this will impact your plans.

Examines the general environment. This should include the environmental, economic, political, cultural, geographical, regulatory and technological environments in which your business operates and creates a plan to address any likely risks.

A marketing strategy should never be a static document. It should be a flexible document which is agreed to by all members of the organisation as the best way to find new customers and engage existing ones. 

Your marketing strategy should also be able to be changed quickly and easily when results come back from any marketing activities.

We can help you create a marketing strategy to suit your business or validate and amend your existing marketing strategy.

Client feedback

While we like to leave clients speechless, here’s what some have to say about us.

“The key question from Naomi was ‘do you want to be a freelance consultant, or develop a business’. It was the latter. 18 months on, we are on our way. She has helped us rebrand, relaunch, and set our direction of travel. And all this whilst dealing with a client who is often too busy working ‘in the business’ to work ‘on the business’. The value – add having someone who takes time to understand your business – and you, is immeasurable. I would recommend Naomi to any small business that wants to take the next step.”
“Naomi did a fantastic job helping us with an in-depth analysis of our current digital marketing practices and building a marketing strategy for one of our core product lines.”
“I recently engaged Double H Marketing to create a targeted social media plan for Facilitated Training. This included identification of target markets across multiple platforms such as LinkedIn, Facebook, Instagram and Google ads."

Get a free custom quote

We’re business marketing specialists. We're here to help with your business strategy, marketing strategy, digital marketing and more.
Contact Us