Marketing Strategy Services
Our marketing strategy services are designed to create or review a marketing strategy for your business.
A marketing strategy details the intended path and goals of your organisation over a set time period. It should be linked directly to your business plan and detail how the results you are aiming for will be achieved.
We can assist you to build a strategy from scratch. We can also help you consider if the strategy you’re using truly fits your needs.
We will work with you and your team through in-person workshops or video calls to co-create and craft the best marketing strategy for your business. We will also document this in a format that suits you best.
A good marketing strategy:
Is aligned with the goals of the business and the overall business strategy. The business goals should feed directly into those within the marketing strategy. The marketing strategy should set out clear goals for marketing activities within a set time frame.
Is clear on the people that will be targeted. It should contain as much information about the needs, wants and likely locations of these people and/or businesses as possible.
Details marketing activities that will be run. These should be directly linked to the resources available. Measurable targets should be included for each activity to determine whether the approach is working or should be changed.
Details a budget linked directly to the anticipated results. For example, if you need 500 leads in 12 months, you believe you will need to spend X based on industry benchmarks.
Includes a list of your competitors. Detail what you know of their business and marketing strategies, and how this will impact your plans.
Examines the general environment. This should include the environmental, economic, political, cultural, geographical, regulatory and technological environments in which your business operates and creates a plan to address any likely risks.
A marketing strategy should never be a static document. It should be a flexible document which is agreed to by all members of the organisation as the best way to find new customers and engage existing ones.
Your marketing strategy should also be able to be changed quickly and easily when results come back from any marketing activities.
We can help you create a marketing strategy to suit your business or validate and amend your existing marketing strategy.