Insights
10 June 2025Hackers abused a Salesforce tool — here’s how you can respond
By DHM Team
You’ve invested in system security, but are your policies and procedures doing their job? This breach is a reminder that…
6 June 2025Is your arts and events promotion strategy doing the heavy lifting on engagement?
By DHM Team
As an arts and events planner, you're always ten steps ahead, solving problems way before anyone sees them. But when…- 3 June 2025
Stop planning, start building: What you actually need before launching your first customer journey
By DHM Team
Too many brands confuse “being busy” with making progress. They chase the perfect plan, obsess over data hygiene, or try… - 29 May 2025
Beyond the buzzword: Are you ready for agentic productivity?
By DHM Team
We’ve all felt it: that nagging sense that too much of our workday is swallowed by the "work of work".… - 15 May 2025
In case you missed it: two big Salesforce updates that could hit your ops
By DHM Team
Salesforce just dropped two big updates. One’s overdue. The other’s a game-changer. Both will shift how you handle automation and… - 14 May 2025
Designing a customer experience that sticks
By DHM Team
Why retention isn’t a tactic — it’s the outcome of smart design. Customer retention gets talked about a lot. But… 
3 May 2025Email deliverability explained: Proven strategies for better inbox placement
By DHM Team
Most marketers obsess over creative, but overlook the basics of email deliverability. If your messages aren’t hitting the inbox, every…
10 April 2025Stop guessing: use your customer data to actually hit your business goals
By DHM Team
One of the most common problems we encounter within small businesses and startups is a lack of understanding of which…- 9 April 2025
Considering Agentforce? Here’s what you need to know
By DHM Team
AI is reshaping the way we work, and Salesforce’s latest evolution—Agentforce—is a powerful step towards building smarter, more empowered teams.… - 8 April 2025
Salesforce World Tour Sydney 2025: What marketers need to know
By DHM Team
Salesforce World Tour 2025 landed in Sydney with one clear message: AI is no longer a future vision—it’s here, it’s… - 6 September 2024
Which marketing activities are driving results?
By DHM Team
One of the most common problems we encounter within small businesses and startups is a lack of understanding of which… - 5 September 2022
Cheap – Fast – Good | Implications For Your Martech Stack
By Pascal Hakim
Have you ever wished that some features of your martech stack were cheaper, better or faster? If so, you’re not… - 28 August 2022
Enabling Customer CDP Success & Planning For The Future
By Pascal Hakim
The Challenge: Marketers want a “single view of the customer” Whenever I talk to customers, prospects and implementation experts in… - 30 March 2022
Affordable Small Business Marketing Techniques
By Naomi Hamilton-Hakim
Affordable Small Business Marketing Techniques If you are searching for affordable small business marketing techniques, we recommend that you: Know… 
23 March 2022Why You Need to Setup Google Analytics 4 Now
By Naomi Hamilton-Hakim
What is Google Analytics? Does your website use an analytics program to show you how and when visitors are coming…- 3 September 2020
Free Marketing Ideas To Grow Your Business
By Naomi Hamilton-Hakim
10 free marketing ideas to grow your business Want to grow your business but have no marketing help? Here are… - 5 July 2020
Why Content Strategy is Important
By Naomi Hamilton-Hakim
Why is content strategy so important? Have you ever wondered why you hear so much about content these days? Relevant,… 
16 June 2020The Importance of Strategic Marketing Planning
By Naomi Hamilton-Hakim
The importance of strategic marketing planning The last few years have been extremely tough for many Australians. We’ve had fires,…
19 August 2019What is Good Marketing?
By Naomi Hamilton-Hakim
An Introduction to Good Marketing I often end up in meetings and on calls with small business owners explaining how…- 9 January 2019
Testing Marketing Assumptions
By Naomi Hamilton-Hakim
Testing Marketing Assumptions If you want to improve your marketing skills, I recommend that you read Eric Ries’ “The Lean… - 29 November 2018
Total Addressable Market (TAM): An Introduction
By Naomi Hamilton-Hakim
Total Addressable Market (TAM) I have found the concept of total addressable market (TAM) useful ever since a mentor introduced…
