ACM Precision

ACM launches ‘ACM Precision’ with help from Salesforce Data Cloud

The Challenge

ACM (Australian Community Media) is one of Australia’s largest regional publishers, with a network of newspapers, websites, events and subscription products connecting with over a million Australians.

But with data spread across multiple sources—event registrations, web and phone questionnaires, print and digital subscriptions—it was hard to get a complete picture of their audience. Without that, personalising content and scaling commercial opportunities was a real challenge.

The Solution

Working with Double H Marketing, ACM brought their audience data together using Salesforce Data Cloud. This gave them a single, connected view of each customer—combining information across platforms and channels in one place.

From there, we helped ACM activate their newly unified segments in the platforms that matter most:

• Google Advertising Manager to serve more relevant, higher-value ads
• Salesforce Marketing Cloud and Criteo to attract and retain subscribers with smarter campaigns

The Outcome

ACM has launched this new capability under the name ACM Precision—a smarter, more targeted way to connect advertisers with audiences, or the right people, at the right time, with the right message.

It’s already helping drive more meaningful conversations with media agencies, opening up new advertising revenue, and improving customer engagement across their channels.

The real win? ACM has a clearer view of their audience—and the tools to monetise it.