ACM Precision
ACM creates ACM Precision with Salesforce Data Cloud
ACM had multiple data sources across one million digital contacts. Sources included event information, web and phone questionnaires, print subscriptions and digital subscriptions.
Double H Marketing (DHM) implemented Salesforce Data Cloud for ACM, enabling the unification of their data sources into a single customer view. DHM and ACM matched selected data attributes against the relevant contacts, enabling enhanced segmentation, including data from additional third party platforms.
DHM and ACM activated selected segments into Google Advertising Manager to enable the display of relevant ads, enhancing ACM revenue streams. Segments were also activated into Salesforce Marketing Cloud and Criteo to attract and retain additional subscribers.
ACM has branded the knowledge powerhouse as ACM Precision, and is enjoying enhanced commercial conversations with media agencies customers due to the enhanced advertising options available.

“We have really enjoyed working with DHM, particularly with Pascal. His extensive publishing, adtech and Data Cloud expertise has really helped us transform our first party data use and enriched our targeting. We now have a very successful ongoing relationship with DHM, and I highly recommend their services, particularly for Data Cloud implementation”
Bruce Levine
CTO
Australian Community Media
“ACM Precision is a knowledge powerhouse of regional first party data, with over 1 million^ unique records. The data is rich and covers our regional, agriculture and specialist category divisions such as travel and real estate. We’ve been building our database for many years via subscriber, digital and events initiatives and collating more and more insights on our audiences with every interaction. We’re tackling signal loss and our targeting is more personal than ever. ACM Precision is a strong strategic opportunity for brands in the regions.”
Phil Leyshon
Director of Digital
ACM